RYAN MARSHALL
My name is Ryan Marshall, I am a graphic designer who specialises in bold, simple branding and product design. I believe good branding is instantly recognisable, unique, but closely associated with what the consumer expects out of a product or service. Design should be eye catching and carefully layed out to appeal to the target market. When conceptualising a new brand, I allow the brief to guide my creativity towards a solution that the client and I are proud to display. Outside of design, I’m active in the athletics community and compete in various events such as triple jump and pole vault. I’m a keen guitarist, having played acoustic guitar since I was young. I also enjoy camping, the outdoors and staying active
Skills & Expertise
Visual identity
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The owner of a new saddlery named “Manger Custom Saddlery”, required a brand identity for their businesses repairing and making hand crafted saddles.
After researching various aspects of the equine industry, I landed upon the concept of using a stirrup leather to create the structure and visual appeal of the “M”. This is immediately identifiable to the target market whilst staying away from typical imagery such as horse heads or saddles. The form of the logo is structured, seen in the mirroring of serifs in the stirrup, but remains dynamic due to the use of curved lines. The client was drawn towards the use of a deep navy colour that they thought was well received and professional in the equine industry, especially for use on shirts and other apparel.